This position is permanent and full time.
Location: Oakland, Richmond, Sacramento, San Diego, Los Angeles - in person 4 days a week.
Wage: The salary range for this position is from $68,000 to $92,000 annually, based on experience.
Position: Lead Digital Campaigner
ACCE (Alliance of Californians for Community Empowerment) is a highly effective, POC-led social justice organization with a mission to build the power of low-income communities of color through ground-up organizing.
We believe the voices of everyday Californian are required to create an equitable, inclusive, and just California. So we seek to amplify these voices, neighborhood by neighborhood, through base-building, leadership development, public campaigning, direct action, political education, and strategic relationships.
Our organizers and our predominantly Black and Latinx membership base of over 16,000 highly active, dues-paying members in five counties across California work together to carry out aggressive legislative and corporate campaigns.
We have a track-record of winning significant victories – both statewide and locally – for affordable housing, tenant’s rights, higher wages, racial justice, immigrant rights and more.
For far too long the political and economic system in California has worked for wealthy corporations at the expense of the majority of us. We think it’s time to build a movement for all Californians to fight for a multiracial democracy and a government that works for all – one where each and everyone of us has what we need to thrive.
As part of that, we’re seeking a Lead Digital Campaigner to run high-impact digital campaigns to expand and mobilize our online activist base statewide (particularly in parts of the state without ACCE chapters).
This is an exciting opportunity for a digital organizer or campaigner with a fire in their belly to build a strong people’s movement in California, and the drive and skills to help lead the effort to make it a reality. If that sounds like you, please read on!
- Lead the growth and development of our statewide digital organizing and mobilization program.
- Supervise at least one digital organizer (potentially others as the program grows over time).
- Identify creative, effective and strategic opportunities to use digital tools (esp. blast email, petition and call tools, and text messaging) to grow our statewide activist base, engage our supporters online, move them up the ladder of engagement, and mobilize them to support ACCE’s organizing work and campaigns.
- Work with the Campaign Director and others to develop email and text-messaging calendars and appropriate segmentation strategies to support the organization’s overall goals and campaigns (updating them as needed to account for changing circumstances).
- Execute digital organizing and mobilization campaigns from beginning to end: draft and edit digital copy; create or project-manage the creation of graphics or videos where necessary; secure input, feedback and approval; do the backend production for the campaigns, including creating landing pages; run QA; target and send the campaigns (running A/B tests when appropriate); analyze campaigns to help us understand our progress toward our goals and make better decisions going forward; and identify appropriate next steps.
- Draft action alerts, text messaging scripts and opt-in pathways, and other written content, ensuring the content is compelling, on-message, and aligned with best digital practices.
- Except in specific cases where we are intentionally targeting a monolingual audience, ensure digital organizing and mobilization content is translated and disseminated in English and Spanish.
- In collaboration with organizing staff, use our digital tools to support the recruitment, leadership development and deepening engagement of our members and volunteer leaders.
- Support the creation of basic visual content as needed.
- Manage the backend of our suite of digital campaign tools, and collaborate with the Data Manager in training other staff on how to use them.
- Develop the necessary tracking systems, tools, and structures (including a regular reporting process) to provide clarity about and accountability for our digital organizing and mobilization work.
- Track the digital organizing and campaigning landscape (including tools, trends and best practices) to identify opportunities for us to innovate, experiment with new tools or improve our current practices.
- Other responsibilities as assigned.
Success in the first six months of this position looks like:
- You feel fully integrated into the organization and understand ACCE – the work we are doing, our longer-term vision and what we care most about when we evaluate our work.
- You are finding and capitalizing on good opportunities for digital outreach and mobilization, and are sending digital organizing and mobilization campaigns out at a reasonable cadence.
- You have helped to establish clear and agreed upon systems, processes, responsibilities and expectations for all aspects of creating and deploying email and SMS campaigns (including calendaring, data management, testing, targeting, QA, editing and approval, translation into Spanish, etc.) to ensure our campaigns are being executed smoothly, on time, and with minimal mistakes.
- You have gotten up to speed on our full suite of digital tools relevant to your work and how we typically use them. You are proficient enough with these tools to perform the most common and most important tasks (including intermediate-level troubleshooting) accurately and efficiently, and have developed relationships and/or resources to support developing further proficiency with these tools (or to deal with more technically challenging problems) as needed.
- The digital organizer is being managed well and is making reasonable progress toward explicit performance and professional development goals.
- In collaboration with others, you have established quarterly and annual goals for the growth and development of our digital organizing and mobilization program (with particular attention to our statewide supporter base).
- You are producing regular reports (at least monthly) to track and assess our progress toward these goals and our performance across any other key digital metrics.
- In the office and in all aspects of your work, you are embodying the values of the organization and doing your part to support a healthy, equitable and respectful work culture.
You could be a good fit for this role if the following is true:
You are fundamental aligned with our mission, values and culture:
- You share our unwavering commitment to social, economic, and racial justice, and our passion for community organizing from the ground up to create structural change.
- You would value being part of a cohesive, dedicated, and nimble team of people who are committed to high standards, high impact, and working with deep respect for one another, our members, and our partners.
- You thrive in majority-POC spaces, are excited about working at a POC-led organization with a powerful multi-racial team, and have a track record of successfully working and building trust across lines of personal difference.
- You are collaborative and highly relational, you are a good listener, you know how to both give and receive feedback well, and you are curious about and able to empathize with other points of view.
You have the skills, experience and perspective necessary to lead our digital organizing and mobilization program:
- You have at least 2-3 years of experience planning, running and evaluating digital campaigns in an organizational context to engage people and mobilize them to take action.
- You have experience using, and know your way around the back-end of, various digital organizing and digital advocacy tools, particularly activism CRMs and other digital advocacy or organizing tools related to blast email, SMS (broadcast or p2p) or call campaigns.
- You’re a good writer and all-around communicator, and have the ability to quickly draft sharp, persuasive and well-messaged copy for a variety of audiences.
- You’re fairly tech savvy. A technical or coding background is not required, but you should possess basic HTML skills and be able to quickly learn new tools – and you can’t be allergic to technology.
- You have a head for numbers, know how to use Excel or Google Sheets to do basic data analysis, and can draw actionable insights from digital metrics and analytics data.
- You have solid design chops. You don’t need to be a graphic designer, but you should have an eye for design and at least some ability to use software like Photoshop or Illustrator, basic video editing, meme & GIF generators, and/or apps like Canva.
You are an entrepreneurial self-starter who knows how to make things happen:
- You are an adaptable person with a great deal of initiative and the ability to nimbly move your work product forward.
- You are comfortable developing your own work plan and establishing deliverables.
- You are self-directed, organized and capable of managing competing priorities without letting things fall through the cracks.
- You are good at approaching obstacles with a spirit of perseverance.
- You can take an idea and run with it, while also keeping your team in the loop to ensure they provide feedback at the right points in the process.
- You have good judgment about asking for help when you need it.
While not required, a strong candidate might have some of the following:
- More than 3 years of experience working in a comms or digital capacity for progressive advocacy organizations, labor unions, consultancies or electoral campaigns.
- Experience developing and running issue campaigns driven by community organizing and accountable to the constituency being organized
- Experience as an email campaigner or digital organizer at an organization with a large and/or sophisticated digital program, particularly at a digital-first organization, large membership organization or digital agency.
- Experience being responsible for any of the programmatic aspects of managing an email or SMS list (i.e. being responsible for things such as deliverability, reactivation, hitting growth goals, platform selection or migration, etc.).
- Experience running and optimizing A/B tests.
- Advanced experience with our current suite of digital tools (Nationbuilder, Strive, Hustle, PDI, and OneClickPolitics) or analogous tools/programs.
- Solid design chops (i.e. an eye for design and at least some ability to use software like Photoshop or Illustrator, basic video editing, meme & GIF generators, and/or apps like Canva).
- Significant experience organizing a heavily POC constituency on racial or economic justice issues.
- A strong understanding of the issues facing low-income BIPOC and immigrant communities in California (particularly if possessed by someone directly impacted by these issues).
- A background that includes active involvement in progressive social movements, particularly those that work to support racial justice, economic justice, gender equity, and/or immigrant rights.
- Spanish language skills
- Significant experience working in a multicultural setting.
- Experience managing a large digital advertising budget or executing large digital advertising campaigns.
- Experience managing graphic designers, coders and/or videographers to produce content on spec, on time and on budget.
We know there are great candidates who might not check all the boxes listed above, or who possess important skills we haven’t thought of as it relates to this position and the organization writ large. If that’s you, please don’t hesitate to apply and tell us about yourself.
SALARY, BENEFITS AND LOCATION
The salary range for this position is from $68,000 to $92,000 annually, based on experience. ACCE Institute utilizes a progressive salary scale that determines pay based on level of responsibility and years of experience. Salary is non-negotiable but does include annual COLA increases as well as annual anniversary increases.
ACCE has a generous benefits package that includes fully covered health care, dental, and life insurance, an employer contribution to a 401K equal to 3% of salary (regardless of employee contribution), a minimum of 3 weeks’ accruable paid time off in the first year, 12-weeks of paid parental leave after one year of employment, and a paid 2-month sabbatical after five years of employment.
This position can be based in any of ACCE offices: Sacramento, Richmond, Oakland, Los Angeles, or San Diego. Employees are allowed to work from home one day a week if desired.
This is a full-time, exempt role that may require occasional work on nights and weekends. In addition, approximately once a quarter (when consistent with public health guidelines) travel to other parts of the state or country may be required for staff retreats, meetings, conferences and professional development opportunities.
HOW TO APPLY
Candidates will be considered on a rolling basis until this role is filled, with preference given to those who apply by 11:59pm PT on April 30, 2023. We may be offering interviews before that, so we encourage interested applicants to apply ASAP. The position will be open until filled.
To apply, please send application materials to [email protected] Please be sure to include your last name and “Lead Digital Campaigner” in the subject line of the email.
Applications should include:
- A resume
Answer the following questions in lieu of a cover letter:
- Why are you applying for this job? (Suggested word limit: 200)
- Describe a time you’re proud of from your professional or volunteer experience that demonstrates your ability to use one or more of the following digital channels to organize people to take action on something important: blast email, online petition or call campaigns, broadcast and/or p2p SMS, social media, and digital advertising. (Suggested word limit: 200)
- In the Qualifications section of this job listing there is a list of bullet points under the heading “While not required, a strong candidate might have some of the following…” (see above). Which of these bullet points do you believe you bring to the table? Please list examples of how you’ve demonstrated these characteristics with a few words of explanation if that’s useful. Note, where there is a list of different ways to meet the criteria of a single bullet point, please specify which one(s) you bring to the table.
- How did you hear about this role? Please be specific.
- (Optional) Professional work samples relevant to this role.
Requests for accommodations or questions about this position or the application process can be sent to [email protected]
We believe we are made stronger by our ability to collaborate and leverage our diversity across gender, age, upbringing, education, talent, and life experience. ACCE is an Equal Employment Opportunity employer and actively recruits people of color, women, individuals with disabilities and members of the LGBT community.
What the Hiring Process looks like:
While the hiring process may be subject to change, we are currently anticipating a hiring process that will consist of two rounds of interviews (each of which will be scheduled for 60 minutes). The application process may also include one timed skills test that should take an hour or less to complete.
We are hoping first-round interviews will be completed by mid-May, with final interviews completed by late May or early June. We are hoping that the candidate we hire for this role will be able to start ASAP.
We will confirm receipt of your application and will communicate with you when we have made a decision about your application (either to close your application or to move you forward in the process).
We will principally be communicating with applicants via email and respectfully request no follow-up calls from applicants.
Questions about this position or the application process (including any requests for reasonable accommodation) can be sent to: [email protected]